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Red Bull Rally Across America
The Red Bull Rally Across America is a cross country
road race sponsored by
Red
Bull Energy Drink.
Red
Bull is the brand name of an energy drink that
originated in Thailand and, in a version adapted
to Austrian tastes, is now popular throughout the
world. Sold by Red Bull GmbH as an energy drink
to combat mental and physical fatigue.
Red Bull has had a sponsorship presence in a number
of sports for some time, especially in the world
of motor sports. Red Bull also has sponsored various
racing drivers including
NASCAR
driver
Robby
Gordon and
Formula
One drivers
Christian
Klien,
Vitantonio
Liuzzi and
Scott
Speed. Red Bull is also sponsor to young Canadian
racing prodigy
Robert
Wickens and teammate
John
Michael Edwards in the
Champ
Car Atlantic Series, as well as
Moto
GP riders
Nicky
Hayden and
Dani
Pedrosa, American Superbike (
AMA)
riders
Eric
Bostrom, Ben Bostrom and
Jake
Zemke and British Superbike (
BSB)
riders
Jonathan
Rea,
Eugene
Laverty and
Ryuichi
Kiyonari. Red Bull is sponsoring two new NASCAR
teams under 2007; racing under the new
Toyota
Camry label. Aside from that, its Thai unit and
its Philippine partner has been responsible in forming,
licensing, and funding the
Red
Bull Barako basketball team in the
Philippine
Basketball Association since 2000. It has become
one of the most successful sports teams in the Philippines.
